Privacy Policy

PRIVACY POLICY

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.thebeverleyflorist.co.uk (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

Cookies: These are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit this link.

Log Files: These files track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

Web Beacons, Tags, and Pixels: These are electronic files used to record information about how you browse the Site.

Google API Information: We also utilize Google API information, which utilizes IP address information to calculate shipping costs accurately.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, PAYPAL details, email address, and phone number). We refer to this information as “Order Information”.

When we mention “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information that we collect generally to fulfil any orders placed through the Site. This includes processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations. Additionally, we use this Order Information to:

Communicate with you.

Screen our orders for potential risk or fraud.

Provide you with information or advertising relating to our products or services, in line with your preferences.

We use the Device Information that we collect to help us screen for potential risk and fraud (especially your IP address). Additionally, we use this information to improve and optimize our Site, such as generating analytics about how our customers browse and interact with the Site and assessing the success of our marketing and advertising campaigns.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use WooCommerce to power our online store. You can read more about how WooCommerce uses your Personal Information here: WooCommerce Privacy Policy. We also use Google Analytics to understand how our customers use the Site. You can read more about how Google uses your Personal Information here: Google Privacy Policy. You can opt-out of Google Analytics here.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page here.

You can opt out of targeted advertising using the following links:

Facebook Ad Settings

Google Ad Settings

Bing Ad Settings

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we receive a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to request that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident, please note that we are processing your information in order to fulfill contracts we might have with you (e.g., if you make an order through the Site) or to pursue our legitimate business interests listed above. Also, please be aware that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Minors

The Site is not intended for individuals under the age of 13.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at thebeverleyflorist@gmail.com or by mail using the details provided below:

The Beverley Florist

[Re: Privacy Compliance Officer]

Thank You!

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